Founded in 1876, The Bach Choir is recognised as one of the world’s leading choruses, performing in the UK and abroad in prestigious venues such as the Royal Festival Hall and St Paul’s Cathedral. By commissioning a new identity that could both celebrate their long history and express their musical excellence, creativity and innovation, the Choir were looking to grow their audience and build on their already considerable reputation.
The Bach Choir
The brief
Identity and marketing materials.What we did
Combining a strong serif typeface, an elegant mark and dramatic images, we created an identity to communicate the Choir’s stature, confidence and emotional power. Since redesigning their identity, we have continued to produce The Bach Choir’s concert creatives and marketing materials.
We are thrilled to work with The Good Folk. They always create something stylish, unique and eye catching. They took the time to really understand the company and it’s only through that kind of understanding that they can create the right brand, the right flyer or the right logo for all of our events and all to deadline. Our relationship continues to grow as we work together more. We wouldn’t consider using anyone else.
Nick Cutts, General Manager, The Bach Choir
