Two experienced professionals, Kate Jones (compliance) and Anna Traniello (marketing and employer branding), joined forces to create Kana Consult, a new business serving the financial services sector. They needed a strong, professional brand that would resonate with potential clients and reflect their combined expertise.
Kana Consult
The brief
Brand strategy, branding, photography, website, business stationery and templates.What we did
We began with co-founder interviews and a detailed brand strategy session to understand their business, target clients, and key brand attributes. Drawing on this insight and reviewing creative inspirations, we developed a modern corporate identity that visually represented the dual nature of the business. The identity uses the plus (‘+’) symbol to highlight collaboration and synergy, reflected in image masks, two-word headlines, and gradient backgrounds. The name Kana, a fusion of Kate and Anna, reinforces the partnership at the heart of the brand. The result is a cohesive, contemporary identity that communicates clarity, professionalism, and confidence to clients.
