Founded in 1876, The Bach Choir is recognised as one of the world’s leading choruses, performing in the UK and abroad in prestigious venues such as the Royal Festival Hall and St Paul’s Cathedral. By commissioning a new identity that could both celebrate their long history and express their musical excellence, creativity and innovation, the Choir were looking to grow their audience and build on their already considerable reputation.
Identity and marketing materials.
What we did
Combining a strong serif typeface, an elegant mark and dramatic images, we created an identity to communicate the Choir’s stature, confidence and emotional power.