Rivergate is a small shopping centre in the town of Peterborough that was in need of a branding and signage refresh.

The brief

Identity and internal and external signage for a value retail arcade.

What we did

Using the river theme and a bold sans-serif typeface, we created a simple identity that would bring Rivergate’s look up-to-date. The brand features a primary blue colour and then a set of complimentary secondary colours. These, combined with icons to represent the different types of businesses in Rivergate, were used to create hanging banners inside the arcade. We worked with local company Signs Express to produce internal and external signage.