Siblings don’t always get on. But when you launch a sister brand to your main organisation, you want to make sure there’s no squabbling.
An identity for Eastside Foundation, a sister brand to their main sustainability consultancy, Eastside Consulting. The foundation trained graduates, business professionals and aspiring entrepreneurs providing placements within social enterprises.
What we did
Created an identity that complemented the existing consulting side of the organisation, but also felt distinct and youthful. Developed a series of character silhouettes using a strong colour palette to show the vibrancy of the project and the different kinds of people it aimed to attract.