About

Overview

The Good Folk is an independent London-based design studio. We’ve been working across branding, print and web design since 2007 and our philosophy’s very much in our name. We believe in doing great design that meets your brief and does it in a good – which for us means ethically responsible – way.

Here’s an example of how we do it…

Piltanys Soap example project

What does ethical design really mean?

In everyday terms it’s more than simply printing on recycled material (though we do that too). It runs through everything, from the way we help you connect with your audience in an honest and genuine way, to the way we consider the impact our designs will have throughout their life cycle.

It’s also about considering the company we keep. We make a real effort to work with like-minded people who, like us, want to create carefully-crafted content that’s not going to be harmful to others or needlessly drain the resources by which we live.

We work with a whole range of organisations from charities to small environmental start-ups – the people who need our help to spread their message the most.

Find out more about our beliefs.

© The Good Folk Limited 2017